Social Media For Small Business TakesTime – How Much Is Up To You
In two recent discussions with a small business owner and a PR firm about many of the things I’ve recently covered in this column, a big concern that came up was time.
“How much time will it take me to create a good social media presence?” Great question. The answer is, of course,”it depends.”
Tell Your Clients all!
You know how you always do that little extra thing on every service call, just because it is easy and only takes a few minutes? Do you tell your customer that you did that? If not, you wasted a Golden Moment.
How about this? “While I was checking the furnace I labeled the shut off switch and gas shut off so you know what all those switches and valves are for, especially in an emergency!” What is your client thinking here? “Wow my old service guy never did that. That is really helpful, Cool!” A few minutes of your time is all it takes and you just made a customer for life. Not to mention all of the referrals this customer will send your way.
Just Getting Started in Business? 10 Best Tips
Are You Thinking About Starting Your Own Business?
Are you just looking around for information? Are you thinking a bout going into business for yourself? Well you found the right place for all of the resources you will need to get you started.
We will discuss the basics here and walk you through the steps you need to consider before you even open the doors.
Some time for planning will go a long way to guiding you on the road to Success!
Here is a simple List of things you SHOULD DO and just as important…………..NOT DO.
A Free Sale Force? You Bet!
REFERRALS
How do you get to that one in many that is ready to buy?
Always a marketing problem. How do we shape our message and our media to reach that one person in the crowd that is ready to buy now? We can send out coupons in val-pak type mailings. Send out three thousand and hope for a 1% return? Not very economical nor efficient. Or have 1500 door hangers placed in “good” neighborhoods. Billboards? Radio? Newspaper ads? Using “Shot Gun” marketing approaches are rarely effective and very inefficient. Send to many……..hear from few.
Remember the sales pitch from the sales folka frm the lcoal paper, yellow pages and valpak type deals? ” It may take a few times of doing this before it starts to pay off.” Pay off for whom? Is it really likely that the more times you run an ad the return on investment will increase? Maybe, and just maybe…. slightly but reality says not likely! The more you run this type of program the more money THEY make.
What do your clients know?
Why is it important to set the customers expectations?
Your customers have no idea what you do and what you are capable of doing. They know two things….
1) They have a problem
2) They are paying you to solve their problem