Archive for November, 2009
Customer Service – Do the Right Thing
When you read about companies that have great service, such as Zappos, you read about passion, and a desire to put the customer first. I’ve heard Tony Hsieh says Zappos is a customer service company that happens to sell shoes. If you want to grow like crazy and have your customers love you, you have to do the right thing – set up your company and corporate culture to focus on service from day one.
Social Media For Small Business TakesTime – How Much Is Up To You
In two recent discussions with a small business owner and a PR firm about many of the things I’ve recently covered in this column, a big concern that came up was time.
“How much time will it take me to create a good social media presence?” Great question. The answer is, of course,”it depends.”