Tell Your Clients all!
You know how you always do that little extra thing on every service call, just because it is easy and only takes a few minutes? Do you tell your customer that you did that? If not, you wasted a Golden Moment.
How about this? “While I was checking the furnace I labeled the shut off switch and gas shut off so you know what all those switches and valves are for, especially in an emergency!” What is your client thinking here? “Wow my old service guy never did that. That is really helpful, Cool!” A few minutes of your time is all it takes and you just made a customer for life. Not to mention all of the referrals this customer will send your way.
Look for ways to help your customers. Look at everything you do in their eyes. What can you do that is different from everybody else? Ask your friends and neighbors, ask other contractors in your field and other fields of expertise, keep looking and talking to people and you will find the answer.
Once you find the extras that separate you from the others, you will probably find that your competitors will copy you. Consider that flattery but also your notice to always be innovative to stay ahead of the crowd. And don’t forget to tell the client about it! Your competition will not be doing that.
You will get in the habit of “Tell Your Clients All” quickly and reap the rewards for a long time!
What other Golden Moments are you missing?
